Wen Hair Care

December 30, 2009

Celebrity stylist Chaz Dean presents WEN®, an industry-changing product line that is the first ever to exclude ordinary shampoo.

Wen is different because it’s a cleansing conditioner, a single step process to cleanse and condition the hair at the same time. The cleansers are made with natural ingredients. Wen contains no sodium laurel sulfate or other damaging detergents found in shampoos. They don’t later, rather they create smooth foam when mixed with water.WEN is lightweight and doesn’t leave my hair feeling heavy, or looking greasy. I too was a skeptic when trying Wen for the first time. it was neat how it cleans without a later.

So dedicated is Dean to the belief that shampoo can be harmful to hair that he has not used ordinary shampoo on himself or his clients in 14 years. Though it’s a tough sell the first time he tells a client he will clean his or her hair with conditioner, Dean says they quickly understand. “Everyone thought I was having an early midlife crisis when I stopped using regular shampoo,” he says with a laugh. “But it’s funny, the most reluctant clients become the most loyal and dedicated.”

At that point, Dean started to explore his concept of cleansing without the use of detergents or harsh chemicals. Instead, he began cleansing with astringent and antibacterial properties that don’t lather or strip the hair, and the result was added sheen, luster, moisture and strength in the hair. “Color lasts much longer, and it stimulates the scalp, promoting blood circulation and healthy hair growth.”

The WEN® system officially launched in November 2001 after five years of work and testing. “First I tested it on myself, then on the stylists, then on clients,” he says. “I wanted to perfect it.”

And how did the name “WEN” come about? “In addition to it sounding like ‘Zen,’ the system is a completely reverse way of looking at cleansing the hair,” he says. Thus, “WEN” is “NEW” spelled backwards.

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